Michał Moneta — Digital Cognition Author and Founder

Michał Moneta, PhD — researcher and consultant specializing in decision quality in the age of AI, Assistant Professor at SWPS University, and business trainer. He develops the field of Digital Cognition, combining behavioral economics, artificial intelligence, and marketing expertise to help organizations design cognitively safe ways of working with technology, reduce cognitive offloading, increase cognitive friction, and understand customer journeys shaped by AI.

He has worked with brands and organizations including Otodom, Volvo, Milka, Rossmann, mBank, Qlik, Miody Manuka, Ramp Network, MIM Solutions, Lightcurve, Onchain, and questus. He holds a PhD in social sciences in the discipline of management and quality sciences. He is the author of the book “Cognitive Biases in Content Marketing” and co-author of “The Future of Marketing: Concepts, Methods, Technologies.”

He is also a keynote speaker at academic and business conferences focused on technology, marketing, and data, having spoken at events such as Tech of Tomorrow, AI Reality Tour, the International On-chain Economy Conference, and the Digital Money Forum.

Latest publication

Confirmation Bias in LLM Conversations: Model Differences and Implications for Organizational Decision Support

SSRN

As organizations increasingly adopt large language models (LLMs) to support strategic decisions, a pressing concern is whether these systems challenge or reinforce the assumptions embedded in managerial prompts. This study investigates how confirmation bias unfolds in LLM-supported strategy conversations. The results show that confirmation bias cues were pervasive, but the models differed substantially in the strength and durability of biased reasoning. Claude displayed the lowest bias profile, ChatGPT an intermediate profile, and Gemini and Grok the highest profiles. Reasoning mode did not reduce bias intensity.

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